A complex adaptive system is characterized by a modeling and act in the real world with models, Sony's creative people, not knowing this concept have been applied the CAS intelligence to design a simple idea that appeals to many people: A wall that attracts advertising push people to wrap balls like PS2 buttons. It is a very powerful metaphor. It implements a very simple idea: using buttons to attract people who love pressing it >>
The simplicity and the creative power of an idea that generated a Complex System in the world sells and makes succesfull advertising. Makes people interact with advertising, captures visual, auditory and sensory of the viewer and this makes it more noticeable as an advertising experience. A success of the CAS applied.
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